Tag: TLM Inside Sales
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Email Marketing – The Relevant Channel for B2B Lead Generation and Appointment Setting
Introduction The goal of any business is to find and convert new customers while also retaining and growing existing ones. There are several strategies and channels that businesses can use to achieve this, but one that is often overlooked is email marketing. Email marketing is an incredibly powerful tool for generating leads and appointments, yet…
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Email Marketing: The B2B Lead Generation and Appointment Setting Solution
Introduction Email marketing is a type of digital marketing that uses email to promote commercial messages. Email marketing can be used to build relationships with customers and prospects, to promote a brand or product, or to drive sales. Email marketing is an effective tool for B2B lead generation and appointment setting. It allows you to…